A beauty brand launch shoot that needed to feel luxurious, editorial, and completely original.
Aurora came to us with a clear brief: they wanted something that felt like it belonged in Vogue, not a product catalogue. We had one studio day, six looks, and about forty products to shoot.
We built the lighting from scratch — a single large softbox camera left, a subtle gold reflector on the right. The warmth in the skin tones was deliberate. Aurora's brand is built on the idea that beauty should feel warm, not clinical.
The campaign ran across their Instagram, website, and retail packaging. Within two weeks of launch they'd sold out their hero product.
That's what commercial photography should do — not just look good, but move product.
